thailand's original premium lager

thailand's

original premium lager

Founded in 1933 by the lionhearted Phraya Bhirom Bhakdi, Thailand’s first Master Brewer, Singha has stolen hearts across Thailand and has earned the coveted spot of being the most-loved premium beer in the country. Since Singha’s iconic conception, we have been creating unforgettable experiences for Thais in the Land of Smiles. Whether it’s over a big family meal or an intimate get-together with friends, we believe stories are best swapped with a cold, refreshing bottle in hand.
Singha is a beer for the bold. It is a beer for those with an explorer’s mindset, always seeking fresh and authentic Thai experiences to transform moments in their day-to-day lives from the ordinary to the extraordinary. When you enjoy a Singha, you unbottle the joyful Thai spirit and find magic in every second of life.
OUR BREW
OUR BREW
AWARDS
symbols of singha
GARUDA
Just like other Thai banks and trusted local companies, the story behind the Garuda image on our beer bottle can be traced back to 1939 when King Rama VIII granted Boon Rawd Brewery the permission to bear the iconic symbol. At that time, the Garuda denoted the highest honour for companies; this special recognition meant that Singha had earned its place as a trusted and financially stable company producing high quality goods. After receiving permission to use this distinguished symbol, the Bhirombhakdi family has proudly presented the Garuda on all office buildings, factories, and even on every Singha product tag.
THE GOLDEN MYSTICAL LION
More than just serving as the Singha logo, our mystical golden lion has become an iconic symbol that needs no further explanation. It was inspired by one of the four great lions in Thai literature, which Thai folk believe to be the king of the Himmapan Forest. Singha’s current logo is a refined version of the former yellow lion.
products of singha
Bottle
330 ml
630 ml
Can
330 ml
490 ml
Singha Reserve Bottle
320 ml
620 ml
Singha Reserve Can
490 ml
SINGHA 89 Bottle
620 ml
SINGHA 89 CAN
320 ml
ENJOY RESPONSIBLY
Social conciousness
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singha historical timeline
1910
Boon Rawd Brewery founder Praya Bhirom Bhakdi started one of his earliest business ventures with a ferry service which offered transportation across the Chao Phraya River, linking Bangkok and Thonburi. He would run this business for nearly 20 years until 1929, when the Thai government decided to build a permanent bridge across the river.
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singha historical timeline
1929
Praya Bhirom Bhakdi, now in his late 50s, was first introduced to beer during a dinner arranged by a German acquaintance, Emil Eisenhoffer, to discuss business opportunities in Siam. At the pivotal dinner, Praya Bhirom Bhakdi immediately and astutely sensed the potential of beer as a beverage that Thai people would take to.

At that time, Siam was losing out on foreign exchange from imported beer; over a four-year period it was estimated that the country had spent more than 1.7 million baht on foreign brews.

Praya Bhirom Bhakdi took a different approach to his competitors. Instead of setting up yet another import business, he committed to launching a home-brewed beer. In order to learn the basics of this new venture, he spent six months in Europe where he and his companions inspected numerous breweries, and visited barley and hop farms to learn about the raw materials needed for brewing.
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singha historical timeline
1933
The Thai government officially granted Praya Bhirom Bhakdi a long-coveted license to brew beer and construction of a brewery began in May 1933 on a plot of land on Samsen Road, next to the river.

Officially established on 4 August 1933, Boon Rawd Brewery was named after Praya Bhirom Bhakdi’s childhood nickname from his father, meaning ‘fortunate survivor’, following the boy’s lucky rescue after a fall into a canal.

Boon Rawd Brewery began producing beer in March the following year with the launch of three brands: Golden Kite, Singha, and Stupa, each of which sold for 32 satang a bottle.
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singha historical timeline
1955
Now an established business, Boon Rawd Brewery increased its capacity for the first time and went from bottling 6,000 litres an hour to 12,000 litres an hour. To accomplish this, the firm built two additional brewing vessels, added more aluminum storage tanks, and integrated new mechanic fillers.​ ​

Praya Bhirom Bhakdi’s youngest son, Chamnong, returned from his studies in England to join the family firm and assumed responsibility for the company’s accounting and finances. With his conservative stewardship of the firm’s finances, Boon Rawd quickly became a strong, stable, and cash-rich company.
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singha historical timeline
1967
Boon Rawd Brewery undertook a major expansion, extending the company's grounds from 3.6 acres to 22.8 acres.​ ​

Singha beer became the brewery’s most popular beer, and was therefore selected as the company's only brand.
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singha historical timeline
1970
With the addition of a new filling line, Boon Rawd Brewery began producing 30,000 bottles of beer per hour, more than a seven-fold increase on its original capacity of just 4,000 bottles of beer an hour.​ ​

One year later, the company began exporting Singha beer abroad. Its first consignment to America consisted of 1,200 cases bound for Los Angeles.​ ​

Throughout the 1970s, production grew with skyrocketing demand. In 1972, Boon Rawd sold 30.8 million litres of beer; just seven years later, in 1979, the company sold 145.7 million litres.
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singha historical timeline
1988
A new automatic filling line became operational, replacing the mechanical one and doubling capacity to 60,000 bottles an hour.​ ​

Boon Rawd also opened its second beer production facility, Patumthani Brewery.
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singha historical timeline
1989
Boon Rawd began producing Singha beer in cans, which was then a novelty for Thailand.​ ​

Singha Draft and Singha Gold Light were produced to target those who prized fresh beer.​
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singha historical timeline
1996
Despite foreign competitors entering the market, Singha beer was still the undisputed leader in Thailand. Boon Rawd sold a record of 619.3 million litres that year, a 21.1 percent increase over the previous year.​ ​

Boon Rawd invested in its third brewery in Khon Kaen, the heart of the Northeast and the gateway to Indochina. This newest brewery opened as the largest and most technologically advanced facility in Thailand in the 1990s.
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singha historical timeline
2003
To celebrate its monumental 70th birthday, the company released Singha 70, a special anniversary beer.​ ​

Also to mark the milestone, a lavish celebration attended by 2,000 guests was held at Suan Amporn with entertainment from leading Thai singers and popstars. Guests included members of the Thai royal family, top politicians, business leaders, and various members of Thailand’s glitterati.
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singha historical timeline
2008
Boon Rawd celebrated its 75th anniversary and festivities spanned the globe. Parties and ceremonies were held in London, San Francisco, Los Angeles, and Sydney. There was much to celebrate. With its combined portfolio of beers, Singha was once again number one in the Thai market.​ ​

As part of the anniversary, Singha sponsored a four-continent tour by Thai rock-and-roll duo Asanee and Wasan Chotikul.
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singha historical timeline
2011
A new brewery called Singha Beverage opened in Nakhon Pathom, capable of churning out more than 280 million litres of beer each year. The facility was also the most energy-efficient and environmentally-friendly brewery ever constructed in Thailand.​ ​

By 2014, production capacity at Singha Beverage was increased to one billion litres per year.
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singha historical timeline
2018
Boon Rawd, managed by the third and fourth generations of its founding family, celebrates its 85th anniversary.
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